Build trust with logo design.
Passive advertising also incorporates a familiarity that often leads into trust with logo recognition. Big organisations and companies pour billions into advertising. Therefore people think that that is all there is to do in order to get known. Sure advertising reaches many. But there is a thing called “Top down. Bottom up.” rather than use “Top down. Bottom up.” as a business management term, the meaning being referred to is more of a middle ground.
Active advertising raising awareness while the passive builds a trust factor that may be the links that bind a loyal following for generations to come. In this post passive advertising displaying trust with logo design paramount.